Why Businesses Should Consider a New Paint Job for Their Building
If your business has had the same paint job for almost ten years, then it may be
time to think of getting it repainted. Or, if you have just taken over a business as the new management, then a new coat of paint could do wonders to show everyone you are serious about effecting change there. Why Repaint? Repainting an old business can drive up interest in the business and make it more appealing, especially if you update the color to something that is more likely to draw attention to the building. You can listen to customer feedback about the building’s color and determine if a new paint job may be a good fix for some of the business’ problems. Many times, you will be driving customers away and won’t even realize it because of a shoddy paint job. If the paint is old, chipped, bubbling or cracked, then that can drive away potential customers as well. They may see your business as out of date or undesirable, simply because of the way the paint looks. That might not seem fair to you, but our eyes are drawn to attractive things and poor paint jobs can tarnish your company’s reputation. If the paint on your business looks less than appealing, then that can hurt employee morale as well, and getting a new coat of paint on there can do wonders for how people feel about going to work. New paint can energize a business and the people that work there, and it can help to keep you relevant to new customers as well. How to Repaint If you are serious about getting your building repainted, then you need to factor it into the budget. It can be costly to paint an entire business, and if you have a few buildings to paint, then the expenses can really add up. You want to keep your business brand constant, though, so if you paint one of your company’s buildings, it’s best to paint them all. Make sure you factor in the time it will take to get this work done and how the paint can interfere with your operations. If you are having the interior painted, then you want to close the business down for a few days or have it painted when you are usually closed, such as over a weekend. You should also consider hiring professionals to do the work for you. While it can be costlier upfront, you can save money over time, since the paint job is likely to last longer, and the finished product should look nicer than if you had your own people do the job. Painting your business is not something to take lightly. It can be costly and time- consuming, and you need to consider carefully before you go ahead with this change. Make sure you choose a color that is appealing and that is consistent with your brand. Otherwise, you can end up alienating some of your customers. |
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