Why Businesses Should Consider a New Paint Job for Their Building
If your business has had the same paint job for almost ten years, then it may be
time to think of getting it repainted. Or, if you have just taken over a business as
the new management, then a new coat of paint could do wonders to show
everyone you are serious about effecting change there.
Repainting an old business can drive up interest in the business and make it more
appealing, especially if you update the color to something that is more likely to
draw attention to the building. You can listen to customer feedback about the
building’s color and determine if a new paint job may be a good fix for some of the
business’ problems. Many times, you will be driving customers away and won’t
even realize it because of a shoddy paint job.
If the paint is old, chipped, bubbling or cracked, then that can drive away
potential customers as well. They may see your business as out of date or
undesirable, simply because of the way the paint looks. That might not seem fair
to you, but our eyes are drawn to attractive things and poor paint jobs can tarnish
your company’s reputation.
If the paint on your business looks less than appealing, then that can hurt
employee morale as well, and getting a new coat of paint on there can do
wonders for how people feel about going to work. New paint can energize a
business and the people that work there, and it can help to keep you relevant to
new customers as well.
How to Repaint
If you are serious about getting your building repainted, then you need to factor it
into the budget. It can be costly to paint an entire business, and if you have a few
buildings to paint, then the expenses can really add up. You want to keep your
business brand constant, though, so if you paint one of your company’s buildings,
it’s best to paint them all.
Make sure you factor in the time it will take to get this work done and how the
paint can interfere with your operations. If you are having the interior painted, then you want to close the business down for a few days or have it painted when
you are usually closed, such as over a weekend.
You should also consider hiring professionals to do the work for you. While it can
be costlier upfront, you can save money over time, since the paint job is likely to
last longer, and the finished product should look nicer than if you had your own
people do the job.
Painting your business is not something to take lightly. It can be costly and time-
consuming, and you need to consider carefully before you go ahead with this
change. Make sure you choose a color that is appealing and that is consistent with
your brand. Otherwise, you can end up alienating some of your customers.
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